The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book.
Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.
Vijay Govindarajan and Chris Trimble are the world's leading authorities on the successful management of innovation. In Beyond the Idea, they distill more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders, and teams.
By offering specific action steps, Beyond the Idea extends the elegant conceptual insights from How Stella Saved the Farm, Govindarajan and Trimble's parable. Beyond the Idea shows exactly how to:
- Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists.
- Manage any innovation initiative as a disciplined experiment.
- Implement three distinct models for moving from ideas to action.
Beyond the Idea is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.
- Read a Classic You Missed...
- Scifi Absolute Classics
- Contemporary Romantic Comedy
- If you like Danielle Steel, try these!
- If you like John Grisham
- Michael Connelly alike ebooks
- Fairy Tale, Myth, and The Hero's Journey
- New eBook additions
- Always Available Classics
- Invention, Innovation, and Inquisitiveness
- National Book Award Longlist ebooks
- And the Prize Goes to....
- Graphic Novels - they're not just for teens and children
- See all
- Full-cast recordings
- Get Your True Crime Fix
- Find and Listen to a Classic That You Missed...
- Read by a Celeb
- Listen to a New Series
- If you like Danielle Steel, Try These!
- Michael Connelly alike audiobooks
- If you like Stephen King...
- Fantasy here!
- New Audiobook Additions
- Audio available now
- Audiobooks with Great Narration
- Top Audiobook Narrators
- See all