《乌合之众》是法国社会心理学家古斯塔夫勒庞创作的社会心理学著作,被弗洛伊德誉为"当之无愧的名著"。于1895年首次出版,一上市就引发了大众心理研究热潮,被翻译成二十多种语言全球发行,是经久不衰的经典畅销书。本书语言生动流畅,分析鞭辟入里,将群体的特点剖析得精准而淋漓尽致,颠覆了人们对大众群体的认识,提出了惊世骇俗的群体理论,预见了20世纪的心理学和政治发展,其思想深刻影响了各国首脑。为什么专家团队会做出专家个人都不满意的决策?为什么粉丝圈会妖魔化?为什么群体不能用说理来打动?总之,这本书道出了我们不得不知真相,帮助我们更好地探索群体狂热的背后、探索这个时代。
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