本书作者运用自己丰富的企业管理理论知识,把多年的企业管理实践经验进行了系统的归纳和总结,并结合国内外成功企业的典型案例,从商业模式创新、销售策略创新、执行力的提升、管理机制创新、向大数据要利润等多个方面做了深入浅出的阐述,系统地分析了企业利润改善的关键节点的管控,为企业在新形势下利润创造和盈利能力的提升指明了方向。
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