平面设计并不只是玩弄图像、文字和颜色,相反,平面设计的过程是建立在遵循设计原则和设计理论的科学方法之上。这些具有百年历史的基本规则是由设计专家和著名的平面设计师确定的,它们帮助我们有条不紊地创造出一个有逻辑的、有吸引力的、有效的交流设计,它不仅具有功能性,而且还令人愉悦。
如果设计师打算正确、连贯地传达他们的信息,就必须遵循这些规则。如果不理解和利用这些原则,就无法创造出卓越的设计,观众也就无法理解设计师所要传达的信息。
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