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Title details for 哲学思维与广告 by 王敏 - Available

哲学思维与广告

by 王敏
孙晓阳
ebook
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1 of 1 copy available

本书在哲学视域下，着重论述了广告的哲学理性体现；运用哲学唯物观来阐述广告思维、广告创意、广告心理；借用哲学辩证观来探讨广告的辩证呈现及动态的消费受众等；结合时代和谐思想和中国传统文化精神解读广告文化。以哲学视角研究广告，将广告学研究推进到一个更高层次，能探索出其发展变化中的本质规律与本质现象，能更好地指导人们的广告实践。

Formats

  • OverDrive Read
  • PDF ebook

subjects

Languages

  • Chinese

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