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Title details for 教你做企划 by 陈建平 - Available

教你做企划

企划设计与写作

by 陈建平
杨勇
ebook
1 of 1 copy available
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1 of 1 copy available

本书全面、系统地介绍了企划的基本原理、写作方法与技巧，同时，提供了大量可供借鉴的企划案例。全书共分三个部分：第一部分为企划原理，介绍企划的基本原理与如何成为一个优秀的企划人员；第二部分为企划实务，通过生动的实例，全面介绍企划的写作方法与实用技巧；第三部分为企划案例，提供不同类型的实际企划案例供读者学习参考。

Formats

  • OverDrive Read
  • PDF ebook

subjects

Languages

  • Chinese

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