本书根据阿坝州旅游教育的发展现状和问题,分析了阿坝州旅游教育面临的机遇和挑战,阐述了作者对阿坝州旅游教育发展的探索和思路,比如根据阿坝州旅游业的社会需求,有针对性地进行人才培养。书中对高校旅游课程设置进行了探索和重构,尝试引入新媒体参与高校旅游教学,分析了阿坝师范学院导游教学的定位,如有效区分途中导游与景点导游,提高导游口试合格率,建设"一体四结合"旅游课程群,申办本科开创未来,等等。
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