本书是商业现代化与基础管理丛书中的一本,该丛书文笔流畅、思路清晰,既适合拥有一定实践经验的企业管理者,也可以作为高校学子了解商业现代化知识的入门级读物。丛书内容不是脱离实际的空洞说教,而是重点着眼于与企业经营运作过程密切相关的各种问题;内容相当具体全面,且均是现实运作中将要面对的问题,有着很高的实用价值。同时注重吸收国外的先进研究成果,为读者介绍不少世界著名企业的宝贵经营管理经验,同时对目前国内商业现代化的发展状况也做出了客观的评析和理性的展望,提出了一些问题的解决方案。丛书文笔流畅、思路清晰,既适合拥有一定经验的企业管理者,也可以作为高校学子了解商业现代化知识的入门级读物。读者能够在轻松的阅读中学到知识,得到启示。在此我很高兴地向大家推荐这套深入浅出、通俗易懂的作品,相信它必晚霞成为国内广大商业经济研究者的良师益友。
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